Beauty should be good for you

Safe Skincare and makeup

At Beautycounter, our mission is to get safer products into the hands of everyone. We want you to feel completely confident in your daily routine, so every one of our innovative and high-performing products is made with an industry-leading standard of safety. Our growing collection includes safer skin care, hair care, bath & body products, kids’ and babies’ products, anti-aging treatments, and high-performance makeup.

Trying to remember all the harmful ingredients out there isn’t easy (there are a lot), so we developed  The Never List™, which now has more than 1,500 questionable chemicals in it—and they’re all prohibited from being used as ingredients in our formulas. This is our clean promise. We’ve also created an extensive ingredient selection process so that the products we sell meet our safety standards and create a superior end result.